At the end of June 2012, Twitter ended the part of its relationship with LinkedIn, which enabled Twitter users to automatically post their tweets on LinkedIn. While I understand and relate to, the desire to automate when possible, this change will likely help you.
The culture on LinkedIn is vastly different, than that of Twitter. Many LinkedIn users aren’t on Twitter by choice. Twitter users have their own language and expectations for real-time content. Some of you were hurting your brand by regurgitating your Twitter stream into your LinkedIn feed. Twitter did you a favor.
Before you run off to find an app or coder who can get your tweets back on LinkedIn, consider adjusting your content for the LinkedIn community and posting separately. It takes more effort, but isn’t that what rich relationships deserve. Try giving your LinkedIn connections a little TLC and I predict you’ll be glad you did.
For a deeper dive on the Twitter, LinkedIn breakup, I recommend this Hubspot blog post, “Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets” by Anum Hussain
Image from Hubspot blog post, “Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets” by Anum Hussain