Is Social Business Reaching a Plateau?

Is Social Business Reaching a Plateau?

John Brown former CEO of Stryker Corporation lived by the mantra, “It’s best to be one fad behind”. Never first to market and never last to market. There are many leaders, companies and entire industries who focus on established best practices and are not willing to be the early adopter of new technology.
Before you question the position too much consider the history of Southwest Airlines. They’re operating approach was basically a complete copy of Pacific Southwest Airlines (PSA). The copying was all done in the open since the pre-deregulation airline industry was restricted by territories. PSA handled intrastate flights in California and Southwest was starting up in Texas.
Operational excellence (OpX) professionals will begin to use social tools as part of their solutions toolkit. Social media or social business will have another major wave of adoption as OpX pros learn how to leverage social tools for numerous areas in need of process improvement including talent retention, employee engagement, line of sight, forecasting, and voice of the customer to name a few.


Just like the status of the World Wide Web in 1998 (6 years after mainstream adoption had begun), Social Media is has reached the point of adoption and acceptance necessary for “never first” organizations to take it seriously. Entire industries who follow the “never first” mantra will adopt social and mobile in 2013.


If you’re a social media consultant or a social media enthusiast in a “never first” industry, get ready. The need for talented individuals to provide guidance is increasing again.


 
Is Social Business Reaching a Plateau? Not by a long shot…

Social business will continue to change. Constant change is part of what makes my work fun, exciting and fulfilling. Embrace the change.

Learn more about Southwest and Stryker’s success practices in “Great by Choice” by Jim Collins and Morten Hansen.

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http://www.nxtsm.com/2012/11/is-social-business-reaching-a-plateau/