#NMX New Media Expo 2013 with Overblog

#NMX New Media Expo 2013 with Overblog

The 2013 New Media Expo was a blast. The largest collection of bloggers, podcasters, and web TV pros. One big highlight for me was spending time with the Overblog team. Overblog was an exhibitor and sponsor of #NMX in Las Vegas. I participated in several events with Overblog. I was already pleased with their technology and after meeting their team in person, I was impressed with their energy and fun personalities. There is much to tell but I’ll list two of the events I participated in with Overblog here.
Speed Dating
I had the opportunity to sit with Fred Montagnon, founder of Overblog and Liva Judic, Overblog’s top business developer for the U.S. expansion, during the NMX Speed Dating session. Entrepreneurs ranging from solopreneurs to larger company representatives visited our table for 8 minutes each. It was a great chance to learn about their objectives and see how Overblog can truly meet their needs. For most visitors, there were strategic opportunities for them to use the Overblog platform in addition to their existing online presence or as the start of a new more targeted presence. Some companies were pitching their services as well. I always enjoy listening to innovative ideas.
Most of the strategic discussion surrounded the idea of using Overblog to bring together unique content and content from other social channels for a more complete and targeted picture of your brand for your audience.
NMX Panel: Walk the Talk: Learn to Write for a Global Audience

Another highlight was the “Walk the Talk” panel on writing for a global audience. It was great to have the perspectives of Chris Heuer and Amy Vernon who have worked with global companies. Fred Montagnon offered the perspective of a European based company going global including expansion to the East and to the Americas. The audience found the discussion interesting and they asked great questions.
Tips from the panel on writing globally:
Respect for other cultures is key
Colloquialisms won’t be understood by a global audience
Find the universalities for your global audience
Understand the language and the culture
If you don’t read local content, you won’t be able to understand the culture
You cannot do everything from one country. You need to have partners in other places
It’s all about the relationship you create with your audience, no matter what the language
Fred also mentioned a study of over 5,000 influencers from around the world highlighting key differences between European bloggers and American bloggers.
NMX was three jam packed days filled with meeting people, exchanging ideas and having a great time. There is so much more to write about but I’ll save the rest for another day.
More links:
Visit my Overblog
Visit the #NMX 2013 Page on Overblog

Learn more about Overblog
 
Top Image: Fred Montagnon, Founder of Overblog with David Gamble of Next Century Music and Victor Canada of NXT Media. Next Century Music represents Dylan Taylor who performed for New Media Expo attendees at the after party. 
 

http://www.nxtsm.com/2013/02/nmx-new-media-expo-2013-with-overblog/